Each client has different needs
but a single common goal is to
increase visitors,
enquiries and sales. We can
suggest appropriate E-commerce strategies.
For your web site we recommend regular
content refreshes (especially your home page) which is welcomed by visitors
and Google alike! It's often worthwhile to feature special offers on a regular
and seasonal basis which encourages repeat visits.
Keeping in regular close
touch with your customers is important. One method is to issue quarterly electronic
PDF Newsletters or Guides
promoting your business
as 'experts' in your field. We are able to create such media for you and can suggest methods to get clients
'opting-in'. A database of all new contacts and enquiries is essential plus
a disciplined structured approach.
Many of our web design clients request us
to create
Brochures, Flyers, Leaflets and Adverts based on
their new site. We can do this in Photoshop or InDesign at high resolution
or create a PDF. One popular specialty is designing a
collage of images for
printing as a matt or glossy photo. These are ideal for handouts at exhibitions
and can be printed cheaply at high street outlets. We can also design
Letterheads
and Business cards for professional printing.
Google Analytics code (free) is always added
to web sites we build. This enables detailed visitor analysis of site visits
and buying behaviour. By studying the trends for specific pages and adjusting
your marketing you can gradually improve sales results.
Although we construct
sites optimised and tuned for highest possible
natural search ranking
this process can take many months to achieve. A 'fast track' solution is
Google
Ads 'pay for clicks' campaigns which get you listed at the top
of search results. You only pay a small fee when a user clicks your ad through
to your web site. We can
research, set-up and manage such campaigns as an accredited
Google Advertising Professional. Please read our
Google
Ads information page for more
details.
Let us take care of your web marketing requirements.