These days Google employs smart PageRank technology using numerous complex variables to determine the importance, relevance and ranking of web pages for different search terms. Google indexes all text but some elements like page titles and section headings carry higher weightings in Google's search algorithm.

Our expertise over the years has tracked the many changes in optimisation techniques. Today we concentrate on ensuring unique and engaging high quality content regularly updated as well as more technical aspects. We understand the importance of attention to detail and also ensure compliance with accessibility issues such as title and alt tags on links, rollovers and images.

Well structured designs improve the chances of Google 'deep links' to page sections while incoming reciprocal links from high ranking sites have a substantial impact on search rankings. From experience these actions do facilitate excellent rankings over time (Google tends to rank older sites with more authority), as our clients will attest.

Please contact us for options, details and costs or complete our Quotation Enquiry Form.