Campaigns comprise one or more Ad Groups, short Adverts targeted to specific interests and lists of relevant key words.

When a user enter a Google search query they see 'natural search' results plus AdWords adverts at the top. If a user clicks the advert they are taken direct to a chosen landing page on the advertiser's site. Google then takes a small charge likely to be in the 50p-75p range but more for very competitive phrases. A maximum daily budget can be set and the campaign turned on and off instantly at any time.

In practice there are many options and variables to consider and campaigns really need knowledgeable set-up and constant daily monitoring and tweaking for best results. This is where accredited Google Advertising Professionals like ourselves can help. We can undertake all the necessary time-consuming research, efficient setup and management of your campaigns to match your sales goals and maximise return on your advertising investment.

Please contact us for options, details and costs or complete our Quotation Enquiry Form.