FAQ's Google Ads

Q. What is your Google experience and qualifications?
A. We have been successfully managing Google Ad campaigns for a number of years. Chris Burridge has passed Google's exam July 2009 (via our web host Netbop Technologies Swansea) to attain recognition as a qualified Google Advertising Professional.

This means you can be assured your campaign will be set-up and managed by recognised experts.

Q. How do Google Ads work?
A. Essentially the aim is to create leads. You can of course organise campaigns yourself. However the learning curve is steep and time consuming. Please read our Google Ads information page.

Q. What steps are necessary to set up a campaign?
A. We conduct several hours of extensive research into relevant keywords and what your competitors are doing before planning the best campaign strategy. This might involve a number of focused Ad groups each with their own set of key phrases. We then arrange to establish a Google Account for clients, set up the campaign - then monitor daily and fine-tune as necessary. We provide reports at the end of each month.

Q. How long do campaigns run?
A. There is no minimum or maximum time limit. Campaigns can be turned on and off instantly at any time.

Q. What are the main variables that can be changed?
A. There are very many adjustable variables - a few are: daily budget - times ads shown - places/countries targeted - desired ad positions - individual keyword bids - multiple ads - landing pages - negative keywords. We constantly tweak variables to beat competitors and ensure value for your advertising outlay.

Q. Is it possible to track sales?
A. Yes - using special tracking code provided free by Google.