Standard optimisation techniques and PPC advertising are completely separate disciplines which increasingly need to work together hand-in-glove as online business increases and buyers are becoming more sophisticated. One example of this is the number of comparison shopping sites springing up like Kelkoo, shopgenie, dealtime and Pricerunner. Buyers are now looking for product information and tend to buy from the sites offering the best information as well as best price.
PPC is effectively paying for leads. The system works by presenting ads at the top or side of pages where a web visitor has used a natural search term matching (in varying ways) an allocated key phrase. Advertisers only pay if the visitor clicks to view the ad and is then taken to the advertisers web site. Our management expertise will ensure you make money from your PPC advertising spend.
New site builds undertaken by Kiss Web Designs:
We would expect traffic hit rates to improve incrementally across the board with a minimum of 3 months to see clear improvements (6 months being the optimum time for evaluation of success). After that rankings gained need to 'be protected' by continued activity as necessary.
Flexible relationship and terms...please ask
We'll try hard to cultivate a trusting long-term relationship and our ongoing support and maintenance is speedy and professional.
As web marketing, business and search engine placement experts we can do more. Our recommendations will impact and improve your entire business and ensure total marketing spend (including optimisation) is cost effective. In our experience clients welcome this integrated approach and with our guidance can often switch promotional spend effectively from traditional to web.
A meeting after the first report and periodically is our preference.